https://www.aljazeera.com/news/2019/03/ ... 28105.html
First, "Say nothing." If media queries persist, go on the "offence, offence, offence". Smear gun-control groups. "Shame them" with statements such as - "How dare you stand on the graves of those children to put forward your political agenda?"
This was the advice the US's most powerful gun lobby gave Australia's One Nation party